During my internet marketing career I have made many mistakes. The one I will be talking about in this post however, has ended up costing me thousands of dollars. Yes, just like many other internet marketers, I neglected email marketing. I did not collect email addresses from my visitors and by the time I realized that I should give it a try, I already had over fifteen websites. When I added autoresponder opt-in forms to each of these websites, I managed to increase my income by approximately by 20%. So why is email marketing so effective?
In real businesses, over than 60% of all income is made up by clients the business enjoys a close relationship with and has been working with for a long period. This partnership has forged serious relationships between them and this is the reason is why they treat you with respect and trust. Ultimately, offline and online businesses are very similar. When people subscribe to your list, you can build a relationship with them. This means that in the long term, you may be able to get multiple sales from people on your list. People will begin to trust your views and ideas, and with a good relationship they are more likely to buy products you promote or recommend, again and again.
When you collect the email addresses of your visitors, you can avail of so many new opportunities. Some people may not buy the product you are promoting at the time immediately if they see it on your website for example, or it may take them some time to decide whether they need it or not. If they subscribe to your list and you send them an email with information or your views about the product, the chances that they will buy it in this situation is large. When you ignore email marketing, you are simply losing all these leads.
What I really like about email marketing is that when your email follow up sequences are created, they will generate money almost on autopilot. Your subscribers will get your follow up emails automatically and the only thing you will need to do is to send them an occasional broadcast email. Personally, I use this “autopilot system” with all my websites that are not related to internet marketing, however, with internet marketing lists I do my best to provide them with quality content as well as regular updates.
Some internet marketers estimate that each person from their list earns them around $1 per year. But do you know, these estimates are very modest. From my experience, in some niches that are not even related to internet marketing, each subscriber can earn you up to $3 per year. So what is the verdict? Well, many internet marketers told me that the money is in the lists when I first started out in this business. I did not listen to them. Now, I am one of these people who recommend you start working on your lists. It does not matter whether you promote dog training eBooks or World of Warcraft guides – it’s time to start building that list!
There are many autoresponders available on the internet today. Personally I used GetResponse when I was just starting out but now I use Aweber and also recommend that you to give it a try.
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#1 by Lucas - August 11th, 2009 at 10:56
Hmmm, you didn’t exactly lose thousands of dollars. You just lost out on thousands of dollars which isn’t the same as making an actual loss.
I know you created the title to attract attention, but its misleading and costs you your reputation, which according to this post is very valuable.
#2 by Lucas - September 18th, 2009 at 09:11
I quite enjoyed this blog, do you think you’ll ever make more posts for it?
#3 by Sergey Lorens - September 27th, 2009 at 23:22
Yes Lucas, I am working on a very interesting case study, it will be published in October.